Software as a Service (SaaS)
Software as a Service (SaaS – also referred to as ‘Software on Demand’) is becoming increasingly popular for both small and large businesses. This is because software purchasing has had a dramatic shift change and companies now prefer to have more flexibility with their software installations.
Benefits of SaaS
- Ease of access. SaaS applications are available from any device, anywhere.
- User-friendly, increasing the adoption rate and reducing learning time. SaaS internet based applications tend to be extremely user-friendly, which increases the adoption rate whilst reducing the learning curve.
- Lower implementation and ongoing costs. No license fees mean lower initial costs. Software is generally licensed on a pay as you go plan making this outlay more manageable for any business.
- Instant scalability. Companies love to grow. SaaS offers the perfect scalability for a business with rapid growth or no growth. Simply adjust your plan accordingly.
- Very high security. All SaaS providers are assessed formally on security for the software applications provided. Many banks and financial institutions use SaaS products and require the highest levels of security for these systems. Smaller businesses benefit from these same stringent security measures.
- Easy upgrades. SaaS providers undertake all upgrades as part of the managed software solution. This means that there are no more downloading patches, scheduling upgrades or running ‘old’ or incompatible versions of the software.
- Reliability. A SaaS provider is measured by the ‘up time’ that is provided to customers for the software provided.
- API’s. Businesses can implement API’s to the integrated software. This can be utilised for many varied synchronisation or triggered actions or tasks. For example, an API may be used to trigger marketing communication following the subscriber taking a particular sequence of actions.
Customer Relationship Management (CRM) was the first industry to be on the forefront of the SaaS model.