|In this Take 7 Executive Briefing, Rob McGregor talk with Tony Hupfau, CEO of Swarovski Crystal Australia. Tony shares his views about the changes in his business, the impact of competitors and what role social media is playing.
About Swarovski Crystal
A World of Creation
The collections produced by Swarovski and Atelier Swarovski continually reflect the spirit of the times: they include jewelry, fashion accessories, watches, home accessories and crystal objects, as well as crystal chandeliers and lighting systems. Their expressive power is rooted in the creativity of the Swarovski design team, as well as the contributions made by leading international designers.
A World of Inspiration
With SWAROVSKI ELEMENTS – loose crystal elements and crystalline semi-finished products – Swarovski has supplied and inspired the fashion, jewelry, and accessories industry for many years. SWAROVSKI ELEMENTS can also be found on design pieces in the fields of home decorations, light design, architecture, and interior fittings. The innovative Swarovski CRYSTALLIZEDTM retail concept acts as a platform for exclusive jewelry and accessories collections by renowned designers using SWAROVSKI ELEMENTS. Under the SWAROVSKI GEMSTM name, Swarovski offers precisely cut genuine gemstones and created stones. The ever-growing range boasts a fascinating refractory effect through masterful faceting.
Swarovski continually works with international designers, and helps them to express their creative talent. For many years, Swarovski has played an indispensable role in haute couture. This long-standing creative partnership with the fashion world spans from Coco Chanel and Elsa Schiaparelli to the icons of today’s catwalk. Thanks to Swarovski’s ongoing commitment in the fields of research and innovation, there really are no limits when it comes to designing with SWAROVSKI ELEMENTS and SWAROVSKI GEMSTM.
About Take 7
Take 7 is a series of interviews by Rob with business leaders and the challenges they face in the market place. He asks questions about the keys issues on their mind and raises questions around some of the modern technological issues they face. Social media, cloud computing SaaS solution. These companies are not always clients of CRMNow or users of the Oracle CRM On Demand application. Our core objective, with all prospects and clients, is to understand their business challenge or problem before we start talking about a solution.
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