What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Tag Archives: Social Media
Being Social & Mobile
I’m amazed at the number of businesspeople commuting to and from work during the week that are entrenched in their mobile devices, and for the record, i’m no different. What Most people seem to enjoy though, is having access to … >> Read More
Posted in Team's Blog
Tagged CRM Now, CRMNow, facebook, LinkedIn, Mobile, mobility, Social Media, Twitter
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The Don’ts of Social Media
www.youtube.com/watch?v=qm51OKTTWec”
I’m sure you can tell by now that I love to read and write about social media. I love to filter through the hundreds of thousands of articles on Marketing Profs, Gartner, McKinsey etc and blog, often highlighting key points … >> Read More
Posted in Team's Blog
Tagged CRM, CRM Now, CRMNow, donts of social media, engage, Engagement, facebook, Social Media, Twitter
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Social Media 101 for the CXO
While the image below can be seen as a little comedic, it really hits the mark when it comes to understanding social media. Social Media can play an important role as part of your Customer Experience (CX) strategy. After a … >> Read More
Posted in Team's Blog
Tagged Customer Experience, CX, facebook, FourSquare, G+, Instagram, Last FM, LinkedIn, Ointerest, Social Media, social media 101, Twitter, YouTube
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Twitter and Facebook – Two Very Different Broadcast Channels
If you spend time buried in all things social media, you probably feel somewhat confident chatting with prospects and clients about it’s impact and how it’s a game changer. However, when I found this article from DIGG, I realised again … >> Read More
Turning Your Social Media Visitors Into Leads – Where is it Working?
I am always questioning how effective it is to turn your social media visitors into actual sales leads. I have blogged about measuring your social media platforms to get a grasp of what is working and what isn’t but at … >> Read More
Posted in Team's Blog
Tagged connections, conversion, CRM Now, CRM On Demand, CRMNow, facebook, followers, Fusion CRM, hubspot, Leads, LinkedIn, Marketing Profs, michael brennan, Oracle, Oracle Fusion CRM, Sales, Social Media, Twitter
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Is Financial Advice Right For You?
Earlier this year, CRMNow and our Partners produced the Financial Services Client Engagement Behaviour Survey Report 2011. The report was answered by hundreds of clients of Australian Financial Planners. It focused on how clients preferred to communicate or engage with their … >> Read More
Using Social Media to Improve Customer Experience
I can’t stress enough the importance of social media when working towards improving customer experience. We’re far more connected now than ever with product/service positives and negatives which are open for public discussion on our popular social media platforms. I … >> Read More
Posted in Tip of the month
Tagged CRM, CRM Now, CRM On Demand, CRMNow, Customer Experience, david mingle, erich marx, facebook, frank eliason, Fusion, Fusion CRM, LinkedIn, nike, nissan, opportunity, Oracle, resources, Rob McGregor, Social Media, Twitter, Whoopie Pie Bakery
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Making Sense of Social Media – The Management Challenge
http://www.youtube.com/watch?v=kaHnVFZvsJc%20″
One topic that recurs daily on popular marketing websites such as Marketing Professionals and Mckinsey is that social media is important however do we really understand as managers how important it is? It seems that many organisations play the social … >> Read More
A Tailored Strategy is the Only Answer for Making Your Social Business Sing
Social media has been a hot topic for quite some time now, but more than ever I’m seeing more and more inquisitive minds asking how can business use social media to improve business? How can it: improve customer service; improve … >> Read More
Posted in Team's Blog
Tagged business strategy, CRM, CRM Now, CRMNow, facebook, igo2group, LinkedIn, Social Media, social media strategy, Twitter, Vanessa Samios, YouTube
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How to Become the Social Business
I’ll begin by clearly defining the difference between social media and the social business. According to a webinar I saw recently presented by Sandy Carter named “How to become a social business: Your framework for success” social media is described as … >> Read More
Posted in Team's Blog
Tagged analytics, business, credibility, CRM, CRMNow, Oracle, Oracle CRM On Demand, Sandy Carter, social, social business, Social Media, The Social Business
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