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What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Tag Archives: Selling
Chapter 6.3 What is Next?
What is next depends on you. If you put in the effort and focus you will become a better salesperson. A good professional salesperson is always employable. You need to be flexible, adaptable and open to change; I have sold … >> Read More
Chapter 6.2 Body of Knowledge – Resources
The first resource you should look at is your company. It is in the company’s interest to develop your productivity as fast as possible and sales training has to be a part of that. As a minimum you should expect … >> Read More
Chapter 6.1 For You – Effectiveness – The Basics
For You – Effectiveness There is one area that is of key importance to a salesperson that I have not addressed in this eBook and that is self organization and personal productivity. I cannot stress enough that all the professional … >> Read More
Chapter 5.7 Account Development – Repeat Business – Customers
You may have heard of the Boston Box. The Boston Group of Management Consultants created a grid with four boxes where the two axes are Products and Customers as below: Customers They make the point that it is low risk … >> Read More
Chapter 5.6.2 Closing – Negotiation – The Priciples – Part 2
Twenty percent discount may be more than your company will accept (or they may bite your hand off to get the deal) but what you are really doing by summarizing is you are using principle number two: Limit the Scope … >> Read More
Chapter 5.6.1 Closing – Negotiation – The Principles – Part 1
The first principle is: Never Concede, Always Trade Value If the procurement guy asks for 20% discount, ask him what he will give in return, if he answers the deal, then close him and summarise back to him. “Are you … >> Read More
Chapter 5.6 Closing – Negotiation
There are libraries full of books on negotiation and closing techniques but the truth is that there is a direct correlation between the quality of the work you do in Selling the Opportunity and the ease of closing the deal. … >> Read More
Chapter 5.5.4 Beating the Competition – Relationship
The relationship battleground is different from the Emotional and Political battlefields. What this is about is the quality of relationship that you as an individual has with one or more of the executives in the evaluation process. What is important … >> Read More
Chapter 5.5.3 Beating the Competition – Emotional
This is where you make a judgment on how well you have understood the company and the executives you are selling to. Read the section on The Customer as a Human Being again and the section on the Product – … >> Read More
Chapter 5.5.2 Beating the Competition – Economic
This is where you make a judgment on how well you have understood the company and the executives you are selling to. Read the section on The Customer as a Human Being again and the section on the Product – … >> Read More
Posted in Team's Blog
Tagged beating the competition, Clive Smith, CRM, CRM Now, CRM On Demand, crm system, CRMNow, economic, everything you always wanted to know about sales and selling, Fusion, Fusion CRM, Oracle, Oracle CRM On Demand, Oracle Fusion CRM, Sales, Selling, thought leadership
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