Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.
SEM constitutes Ad words; which comprises of pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click).
Search engine marketing frequently needs to be updated and monitored continually.
Deliverables – Phase I
Initial Search engine marketing Campaign Set-up (one-off)
Activities in initial campaign set-up:
- Detailed Keyword Analysis
- PPC account setup
- Creation of Ad Groups
- Creation of PPC creative ads
- Bid Research, analysis, selection
- Strategy planning
- Landing page advice (if required)
- Quality score analysis and improvement based on monitoring
- Google analytics setup
Deliverables – Phase II
Ongoing Campaign Management:
- Bid management
- Split testing of PPC campaigns and landing pages
- Campaign monitoring
- Bid management based on performance & ad position.
- Enable / disable ad campaigns based on performance to improve overall CPC
- ROI monitoring and reporting
Top 5 tips
- Make sure your using the right keywords
- Optimise your ads continually
- Keep and eye on your competitors
- AB test your website pages to increase conversion
- Update your ads to match the latest trends, seasons and product range
Let’s Talk Today
Contact Us today to learn more about how the team at CRMNow can help you with your Search Engine Marketing (SEM) activities.
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