Take 7 – Woodland Home Products

In this Take 7 video, Rob McGregor, MD of CRMNow, talks with Craig McKell – CEO of Woodland Home Products. Craig discusses their new go to market model and how it’s impacting the company. Rob raises the question of social media and its’ role in their overall strategy. Craig provides insight into some of the most pressing issues he faces as a CEO.

About Woodland Home Products

Australian owned and operated by founder Peter Woodland since 1984, Woodland Home Products represent a diverse and distinctive mix of business interests across the design, manufacturing, distribution and sales sectors.

Headquartered in Sydney Australia with a staff roster in excess of 200, Woodland Home Products oversee the development, manufacture and distribution of a wide range of leading products both within Australia and throughout the world.

Having being recognised and acknowledged with multiple business, export and product design awards, Woodland Home Products and associated brands continue to focus and build on its core business values of product quality, innovation, trust and customer service.

About Take 7

Take 7 is a series of interviews by Rob with business leaders and the challenges they face in the market place. He asks questions about the keys issues on their mind and raises questions around some of the modern technological issues they face. These companies are not always clients of CRMNow or users of the Oracle CRM applications. Our core objective, with all prospects and clients, is to understand their business challenge or problem before we start talking about a solution

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To discuss any of these points further, Click Here to contact a member of the CRMNow team.

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