Take 7 – Swarovski Crystal Australia

In this Take 7 video, Rob McGregor, MD of CRMNow, talks with Tony Hupfau – CEO of Swarovski Crystal Australia. Tony talks about the changes in their business from a collectors business to a fashion accessory business. In additional he shares some insight around social media and the role it plays in his business, you may be surprised.

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Take 7 – Woodland Home Products

In this Take 7 video, Rob McGregor, MD of CRMNow, talks with Craig McKell – CEO of Woodland Home Products. Craig discusses their new go to market model and how it’s impacting the company. Rob raises the question of social media and its’ role in their overall strategy. Craig provides insight into some of the most pressing issues he faces as a CEO.

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