There are so many books about business, it’s hard to stay on top of the latest thinking. There are also a mountain of books that could fall in the “classic” reading area that we also find very useful. As we discover these books, we’d like to share them with you with a short explanation as to why we found them so useful and why we believe you will too.
The growing list below comes from a variety of our team members and friends. We’d love to capture your comments as well, why have these books been helpful to you? How have they helped you in your job?
What we're reading (3):
What we've read (4):
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy
by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century
by Thomas L. Friedman
- True Professionalism
by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
by Geoffrey A. Moore