Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy
By Vanessa Fox
- Started reading:
- 10th August 2011
- Finished reading:
- 15th February 2012
I stumbled across Vanessa’s book at Dymocks on George Street, Sydney. The thing that attracted me to her book was her past employment at Google, she was their spokesperson responsible for communicating how their search engine algorithm works. The book provides excellent insight into the development of the Google search engine results. In addition, it helps you understand the additional Google tools i.e. Insights, Analytics etc. These two tools are a critical part of your role as a marketer. Sales would also find them valuable.
As I make progress through the book I’ll be blogging about it, come back to our home page to read more.
Click here to view this book on Amazon website.