Review

Rating: 9

I’m about half way through, I’m reading it on my iPad when I’m on the train. The book essentially makes me think, think about what we’re doing from a digital marketing point of view and what we’re doing with clients. It’s a perfect book for anyone who just doesn’t “get” social media. It also provides some outstanding insight for people who “get it”, but are struggling to apply what we’re reading. I work primarily in the B2B space and things like Facebook and Twitter are still finding their role. I’ll keep you posted as I make progress.