Oracle CRM On Demand Gets Social


CRM On Demand integrates with the Oracle Social Cloud

As part of Oracle’s “Apps Unlimited” policy, continued development of the CRM On Demand application sees continued work to integrate CRM On Demand with some of the newest additions to the Oracle suite of applications.

The Oracle Social Cloud (Social Relationship Management) provides organisations with the ability to:

  • Listen
  • Engage/Monitor and then
  • Market

to customers through social media properties i.e Facebook, Twitter etc. A best practice approach is to start with the Social Engagement & Monitoring application and then add the Social Marketing application.

Combined, these two cloud based or SaaS services deliver state of the art social to your business. Now integrated with Oracle CRM On Demand, a wider group of Oracle clients can include social as part of their overall marketing and engagement strategies.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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