The user experience can make or break a company. I may be wrong, but I don’t recall Apple changing the UI (user interface) since the iPhone was first launched. Either way, a UI refresh is probably a little overdue.
Some people are saying it looks a little Google “Chrome-ish”, perhaps. I’m a Jony Ive fan, I pretty much like anything he designs. As for added functionality, I’m not sure. However there’s the new MacBook Pro and MacBook Air with 12 hour battery life, that’s a plus. Suri is now also a male, possibly confusing for some users.
Click Here to read an article from CNN Money covering Apple’s World Wide Developers Conference 2013.
“Apple’s shares closed down 0.66% for the day, but that’s less than the 1.5% and 2% losses it suffered after the two previous WWDCs.”*
Click Here to read a list of new innovations from Apple Inc. as prepared by SmartCompany.com.au.
“Apple unveiled a completely redesigned iOS 7 operating system for the iPhone and iPad at its annual WorldWide Developers Conference yesterday as part of a suite of changes aimed at countering the increasing popularity of Google Android.”
“Chief executive Tim Cook unveiled the iOS 7 refresh at the company’s annual Worldwide Developers Conference, which includes a slew of major design changes, as well as multitasking support for all apps.”**