Apple iOS7 – Looks Pretty Slick

The user experience can make or break a company. I may be wrong, but I don’t recall Apple changing the UI (user interface) since the iPhone was first launched. Either way, a UI refresh is probably a little overdue.

Sir Jonathan Ive KBE, Senior Vice President of Industrial Design at Apple Inc.

Some people are saying it looks a little Google “Chrome-ish”, perhaps. I’m a Jony Ive fan, I pretty much like anything he designs. As for added functionality, I’m not sure. However there’s the new MacBook Pro and MacBook Air with 12 hour battery life, that’s a plus. Suri is now also a male, possibly confusing for some users.

Click Here to read an article from CNN Money covering Apple’s World Wide Developers Conference 2013.

“Apple’s shares closed down 0.66% for the day, but that’s less than the 1.5% and 2% losses it suffered after the two previous WWDCs.”*

Apple iOS7 Screen Shots

Click Here to read a list of new innovations from Apple Inc. as prepared by

 “Apple unveiled a completely redesigned iOS 7 operating system for the iPhone and iPad at its annual WorldWide Developers Conference yesterday as part of a suite of changes aimed at countering the increasing popularity of Google Android.”

“Chief executive Tim Cook unveiled the iOS 7 refresh at the company’s annual Worldwide Developers Conference, which includes a slew of major design changes, as well as multitasking support for all apps.”**


About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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