Timely Valentines Campaigns

It’s All About The Timing

Timely Campaigns

Like no other technology before it, the internet in concert with email allows very timely delivery of campaigns. Unlike a magazine, where content is prepared sometimes months in advance, an email campaign can deliver a message, prepared at 10am, then delivered at 10:30am into a person’s inbox.

This spam hit my inbox with a Valentines Day promotion, the day after Valentines Day! While we often laugh about the US believing the sun rises in New York and sets in LA, this campaign execution reinforces that stab at humour.

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About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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