Chapter 5.5.1 Beating the Competition – Political

The political battlefield is about access and power. What you have to consider and ask yourself is am I meeting the right people? Are my competitors meeting the same people or different people? If my competitors are meeting different people which group of people has more power (in terms of making this decision) the people I am meeting or the people the competition are meeting? These questions will tell you whether you or your competitor is winning the Political Battle. There are four logical answers – 1) you are winning, 2) the competitor is winning; 3) neither of you are winning because you both have access to the powerful people or 4) neither of you are meeting with the powerful people. The point is to understand whether you should take an action (meet new people with power) to help you beat the competition.

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About Michael

After studying Marketing at both Wollongong University and the University of Technology, Sydney, Michael Worked in B2B Marketing for the Cronulla Sharks Football Club for 3 years. Currently at CRMNow, he looks at Customer Relationship Management as a vital aspect of successful business and with a passion for Social Media and Digital Marketing he believes that all businesses have the potential to grow and remain profitable no matter the size.

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