What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Monthly Archives: August 2012
Application Managed Services
The team at CRMNow provide Application Managed Services (AMS) to a number of our clients. These services range from simple hosting of plug-ins to complete assistance and support for upgrades from one release to the next. Click Here to learn … >> Read More
Posted in Latest News
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Chapter 5 The Unifying Process
The purpose of this chapter is to pull together the three elements (You, the Product, and the Customer) and the skills required to orchestrate these elements into a process called selling. Edward Deming the great business thinker on quality said … >> Read More
Oracle Sales Cloud CRM – In The Beginning
A few months ago CRMNow signed a new agreement with Oracle to launch our own internal instance of Oracle’s new Oracle Sales Cloud (FUSION CRM). Oracle Sales Cloud brings a new level of functionality to the CRM space. Oracle has capitalised … >> Read More
Posted in Oracle FUSION CRM
Tagged CRM, CRMOD, Fusion, Fusion CRM, Oracle CRM On Demand, Oracle Fusion CRM, Siebel
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Chapter 4.6.1 Ego/Expressive
Ego / Expressive These guys may look like Dominant / Drivers but they are worlds apart. They are completely driven by the need to be acknowledged (applauded actually). Very often creative as they do not feel constrained by how things … >> Read More
Are you a Subject Matter Expert (SME)?
I think I am! Our managing director has a great expression “In the land of the blind, the one eyed man is king“. It’s self explanatory I suppose, it’s easy to provide leadership when those around you know less than you do. However, … >> Read More
ASB Rules That A Company’s Facebook Page Is A Marketing Communication Tool
Oh look out Marketing, you need to keep a very close eye on your Facebook page. The Advertising Standards Board (ASB) has just made managing your facebook more onerous. Following a complaint about the official Smirnoff facebook page. “The complaint … >> Read More
Chapter 4.6 Personality Types
By personality type I am not referring to “optimist” or “pessimist” it is a set of personality attributes that become apparent in a working environment. The classification is as follows:- Dominant / Driver Stable / Analytic Social / Complacent Ego … >> Read More
Take A Look At The Numbers That Make Up Google
With the massive amount of attention Google seem to get from all parts of the business world and lay users, it’s interesting to take a look ‘behind’ Google at some of the numbers. From: <a