The Customer Journey Has Become More Complex

Customers want a seamless cross-channel customer experience.

The discussion about the buyer’s journey ‘changing‘ is over. The fact is, it has changed. Our role as businesses is to ensure we’ve changed or at least we’re keeping up.

In this blog post I’ve pulled together some resources to help reinforce this concept and provide direction about how you can ensure your company can match or exceed customer expectations.

Click Here to read the post.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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