In a recent study, conducted over 26,500 facebook “shares” across many different category verticals by social commerce platform Shopon, it found the desired outcome is proving difficult.

Clicks on linkes posted to Facebook through Shopon’s platform, which incentivises customers to share products they’ve just bought as part of the post-checkout process, declined from 3.6 in May 2011 to 1.2 in May 2012.

Click Here to read the full article from Marketing Magazine.