Does “Share” on Facebook deliver the results retailers are looking for?

In a recent study, conducted over 26,500 facebook “shares” across many different category verticals by social commerce platform Shopon, it found the desired outcome is proving difficult.

Clicks on linkes posted to Facebook through Shopon’s platform, which incentivises customers to share products they’ve just bought as part of the post-checkout process, declined from 3.6 in May 2011 to 1.2 in May 2012.

Click Here to read the full article from Marketing Magazine.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

View all posts by Derek

Leave a Reply