Oracle Strengthens its Position around Social Media

Oracle Buys Vitrue

“The proliferation of social media and an increased demand by consumers to engage with brands across multiple social channels is driving chief marketing officers to look for an integrated social marketing platform,” said Thomas Kurian, executive vice president, Oracle Development. “Vitrue’s leading social marketing and engagement platform coupled with Oracle’s leading sales, service, and commerce products offers a complete social experience solution to our customers.”

At CRMNow we’re talking with clients about many things, one consistent subject is social media. More specifically it’s the integration of this “Big Data” and understanding how CRM can be the central cog amongst the many channels of communication. 

At the core of this discussion is the need to understand how to engage with prospects and clients in a more meaningful way. 

“The world’s greatest brands have been built by creating meaningful relationships between organizations and their customers,” said Reggie Bradford, founder and chief executive officer, Vitrue. “As a part of Oracle, we can help our customers ensure that consistent high-touch social engagement is delivered across marketing, sales and service interactions.” 

Click Here to read the press release from Oracle about the acquisition of Vitrue.

Click Here to visit Vitrue’s website.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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