What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Monthly Archives: June 2012
Oracle Strengthens its Position around Social Media
Oracle Buys Vitrue “The proliferation of social media and an increased demand by consumers to engage with brands across multiple social channels is driving chief marketing officers to look for an integrated social marketing platform,” said Thomas Kurian, executive vice … >> Read More
Posted in Latest News
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Chapter 4.3 The “C” Level
If he is a senior executive, or “C” level, he is responsible for the direction, strategy, planning and financial results (profitability) of the company. Fortunately you have done your basic research (making money, growing, or losing money, cutting budgets) and … >> Read More
Turning Your Social Media Visitors Into Leads – Where is it Working?
I am always questioning how effective it is to turn your social media visitors into actual sales leads. I have blogged about measuring your social media platforms to get a grasp of what is working and what isn’t but at … >> Read More
Posted in Team's Blog
Tagged connections, conversion, CRM Now, CRM On Demand, CRMNow, facebook, followers, Fusion CRM, hubspot, Leads, LinkedIn, Marketing Profs, michael brennan, Oracle, Oracle Fusion CRM, Sales, Social Media, Twitter
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Oracle’s Results Surpass Analysts’ Expectations
Oracle has exceeded market expectations. Shares rose 96 cents, or more than 3 percent, to US$28.08 in after-hours trading on Monday. Oracle reported financial results late Monday that exceeded Wall Street’s expectations and said it would buy back up to … >> Read More
Posted in Latest News
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Sales & Selling: The Organisation They Work In
We have included a new section of “Everything You Always Wanted To Know About Sales & Selling”. Chapter 4.2 The Organisation They Work In is more about matching your sales campaign to the Customers role & responsibility within … >> Read More
Chapter 4.2 The Organisation They Work In
The potential customer is clearly affected in his buying behaviour by the economic circumstances his organization is experiencing. This chapter is more about the matching your sales campaign to the Customers role & responsibility within his organization. Again with a … >> Read More
Chapter 4 The Customer – The World He Lives In
Just as I encouraged you to look at You as if you were a goldfish in a bowl, I suggest you think about the customer in his environment. If you are selling to a consumer, you need to do a … >> Read More
Brand New CRMNow Sydney Office
The finishing touches are being put on our brand new CRMNow Office in North Sydney. This funky new style designed in large part by our internal staff, provides us with a motivating and comfortable environment to work in. Doors, draws, … >> Read More
Posted in Team's Blog
Tagged Clive Smith, CRM, CRM Now, CRM On Demand, CRMNow, Fusion CRM, hot desk sydney, Oracle, Oracle Fusion CRM, Rob McGregor, studio, sydney office
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Is Financial Advice Right For You?
Earlier this year, CRMNow and our Partners produced the Financial Services Client Engagement Behaviour Survey Report 2011. The report was answered by hundreds of clients of Australian Financial Planners. It focused on how clients preferred to communicate or engage with their … >> Read More
Using Social Media to Improve Customer Experience
I can’t stress enough the importance of social media when working towards improving customer experience. We’re far more connected now than ever with product/service positives and negatives which are open for public discussion on our popular social media platforms. I … >> Read More
Posted in Tip of the month
Tagged CRM, CRM Now, CRM On Demand, CRMNow, Customer Experience, david mingle, erich marx, facebook, frank eliason, Fusion, Fusion CRM, LinkedIn, nike, nissan, opportunity, Oracle, resources, Rob McGregor, Social Media, Twitter, Whoopie Pie Bakery
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