As Oracle brings Fusion CRM, part of the Fusion Applications suite to market, the media are asking questions. Michel van Woudenberg – Vice President CRM Asia Pacific was recently interviewed on SKY News Business.
Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.