Media Response to Oracle Fusion CRM

Oracle announced Fusion CRM at Open World in late 2011. The product will be available shortly and the team at CRMNow are in the process of attending training and completing hours of eLearning. ITBusinessEdge carried an article in October of last year which provides a good overview of the new offering and its position in the market next to other CRM players.

Herman Mehling provides insight around Fusion CRM and the impact to Siebel CRM and Oracle CRM On Demand, Oracle’s current SaaS CRM.

A big selling point for Oracle could be that the same Fusion middleware software sold on-premises is available in the cloud and that the programming model for Oracle Public Cloud is the same open standards-based languages of Java, BPEL and Web services.

“This is in clear contrast to the walled gardens of most other PaaS offerings,” said Staten. “Microsoft comes closest to this value proposition as most open languages and web services are supported but the middleware services of Azure are not one-for-one with their on-premise equivalents.”

“Oracle is the only vendor that provides a comprehensive suite of enterprise solutions in the cloud, which includes both application services and platform ones,” Trip Chowdhry, managing director of equity research at Global Equities Research, wrote in a recent research note.

Click Here to read the full article.

Parts of this post have been reproduced from “Enterprise APPS Today” part of ITBusinessEdge.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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