What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
-
Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
-
The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
-
Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Monthly Archives: May 2012
Oracle Pairs RightNow Customer Experience Cloud with Fusion CRM
With the arrival of the Oracle Fusion Applications, Fusion CRM has an incredible boost with the industry standard in Customer Service, RightNow. RightNow was acquired by Oracle and the functionality has been rolled into Oracle Fusion CRM. Oracle Unveils Oracle … >> Read More
Posted in Latest News
Tagged CRM, Fusion CRM, Oracle CRM On Demand, Oracle Fusion CRM, RightNow
Leave a comment
Chapter 3.4 Security, Performance, Appearance, Comfort, Economy and Durability
We have included a new section of “Everything You Always Wanted To Know About Sales & Selling”. Chapter 3.4 Security, Performance, Appearance, Comfort, Economy and Durability are discussed in length by Clive Smith Click Here to see the … >> Read More
Chapter 3.4 Security, Performance, Appearance, Comfort, Economy and Durability
Security It can mean different things to different people but the original car manufacturer that firmly associated their brand with Security was Volvo. The original Volvo estate cars were unremarkable cars technically but were firmly targeted at the suburban family … >> Read More
Everything You Always Wanted To Know About Sales & Selling: Chapter 3.3 Benefits
We have included a new section of Clive Smith’s Book, “Everything You Always Wanted To Know About Sales & Selling”. Chapter 3.3 Benefits presents what a salesperson should discuss in relation to product benefits to get their customers … >> Read More
Chapter 3.3 Benefits
I have presented this Value Proposition chain from the top down. Value Propositions depend upon Differentiation, which arise from feature being different. I did this mainly as most salespeople get stuck at thinking about product features and present their products … >> Read More
A Tailored Strategy is the Only Answer for Making Your Social Business Sing
Social media has been a hot topic for quite some time now, but more than ever I’m seeing more and more inquisitive minds asking how can business use social media to improve business? How can it: improve customer service; improve … >> Read More
Posted in Team's Blog
Tagged business strategy, CRM, CRM Now, CRMNow, facebook, igo2group, LinkedIn, Social Media, social media strategy, Twitter, Vanessa Samios, YouTube
Leave a comment
Everything You Always Wanted To Know About Sales & Selling: Chapter 3.2 Differentiation
We have included a new section of Clive Smith’s Book, “Everything You Always Wanted To Know About Sales & Selling”. Chapter 3.2 Differentiation looks at mastering the art of differentiation so that you significantly improve your ability to … >> Read More
Chapter 3.2 Differentiation
The basis of all value propositions is that one product or solution is different in some way from the existing or alternative product or solution. Differentiation is also the basis of competitive selling. In this book (and in my previous … >> Read More
Learning About Facebook from Facebook
Straight From The Horses Mouth If you delve a little further into facebook, you will find a rich myriad of data and interesting articles. For example, click on the links below in yellow to see a sample of some of … >> Read More
Oracle Social CRM on SKY News Business
As Oracle brings Fusion CRM, part of the Fusion Applications suite to market, the media are asking questions. Michel van Woudenberg – Vice President CRM Asia Pacific was recently interviewed on SKY News Business.
Posted in Latest News
Leave a comment