Research shows again that customers are less inclined to believe TV and press advertising. They’re looking to blogs and comments from customers about your products and services.
Are you in a position to track these key opinion leaders (KOL’s) and understand who they are? Are you on facebook? Do you track it and see what’s happening. Your CRM can help you stay on top of these discussions.
The second most trusted source of advertising is consumer reviews online (70% of people trust them, an increase of 15% in the last four years), meaning that the opinions of strangers on the internet are more powerful to most people than any of a brand’s advertising, websites, social media promotion or emails.
Feel free to create an account and comment below, we’re curious about how this research is impacting your digital plans.