Nielson Global Trust in Advertising Survey

Is Your OnLine Presence Supportive Of How Prospects Buy

Research shows again that customers are less inclined to believe TV and press advertising. They’re looking to blogs and comments from customers about your products and services.

Are you in a position to track these key opinion leaders (KOL’s) and understand who they are? Are you on facebook? Do you track it and see what’s happening. Your CRM can help you stay on top of these discussions.


The second most trusted source of advertising is consumer reviews online (70% of people trust them, an increase of 15% in the last four years), meaning that the opinions of strangers on the internet are more powerful to most people than any of a brand’s advertising, websites, social media promotion or emails.

Feel free to create an account and comment below, we’re curious about how this research is impacting your digital plans.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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