Which Are The Most Valuable Social Media Brands?

The University of Applied Sciences in Business Administration, Zurich has prepared the graphic below providing their view into the brand value of the social media giants. Erik Qualman, author of “Socialnomics“, believes LinkedIn has been undervalued. I tend to agree, however I’m not really familiar with the European and Chinese players listed below.

By the way, if you want to understand this space in more detail, I’d really encourage you to get a hold of Qualman’s book, Socialnomics. I’m ploughing through it on my iPad, it’s great. 

Top Social Media Sites for 2012

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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