The University of Applied Sciences in Business Administration, Zurich has prepared the graphic below providing their view into the brand value of the social media giants. Erik Qualman, author of “Socialnomics“, believes LinkedIn has been undervalued. I tend to agree, however I’m not really familiar with the European and Chinese players listed below.
By the way, if you want to understand this space in more detail, I’d really encourage you to get a hold of Qualman’s book, Socialnomics. I’m ploughing through it on my iPad, it’s great.