What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Monthly Archives: March 2012
How to Become the Social Business
I’ll begin by clearly defining the difference between social media and the social business. According to a webinar I saw recently presented by Sandy Carter named “How to become a social business: Your framework for success” social media is described as … >> Read More
Posted in Team's Blog
Tagged analytics, business, credibility, CRM, CRMNow, Oracle, Oracle CRM On Demand, Sandy Carter, social, social business, Social Media, The Social Business
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Everything You Always Wanted To Know About Sales & Selling: Chapter 2.3 Attitudes
We have included a new section of Clive Smith’s Book, “Everything You Always Wanted To Know About Sales & Selling”. Chapter 2.3 Attitudes delves into Attitudes and the Sales Process. Click Here to see the Contents page.
Posted in Team's Blog
Tagged attitudes, book, chapter 2.3, Clive, CRMNow, Oracle, Sales, sales process, Selling, Smith
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Chapter 2.3 Attitudes
The acronym I use here is PEYSOF attitudes:- Product Employer Yourself Others Future The bookshops are full of Motivational and Self Help books that work on improving your Positive Mental Attitudes, so I will just keep to those that are … >> Read More
Posted in Team's Blog
Tagged attitudes, book, chapter 2.3, Clive, CRMNow, Oracle, Sales, sales process, Selling, Smith
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1st Oracle CRM On Demand Users Group
In this September 2011 Oracle On Demand Users Group, our guests included: Daniel Strassberg: President Quest Asia – Quest International Users Group Sardi Calver: National Manager People Services – Origin Energy Scott Rowell: Customer Experience & Transformation – SMB Singtel … >> Read More
Your New Digital MailBox from Australia Post
More Innovation From Australia Post When the internet arrived in Australia in the last 90′s people said “snail mail” would die, the post office would become redundent. Well, that never actually happened. What people didn’t forsee was the magnitude of … >> Read More
Which Are The Most Valuable Social Media Brands?
The University of Applied Sciences in Business Administration, Zurich has prepared the graphic below providing their view into the brand value of the social media giants. Erik Qualman, author of “Socialnomics“, believes LinkedIn has been undervalued. I tend to agree, however … >> Read More
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Everything You Always Wanted To Know About Sales & Selling: Chapter 2.2 Personal Qualities of a Successful Sales Person
We have included a new section of Clive Smith’s Book, “Everything You Always Wanted To Know About Sales & Selling”. Chapter 2.2 looks at Personal Qualities of a Successful Sales Person. Click Here to see the Contents page. … >> Read More
Posted in Team's Blog
Tagged a, About, Always, and, Chapter 2.2, Clive, Everything, Know, of, person, Personal, qualities, Sales, Selling, Smith, successful, To, Wanted, You
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Are CIO’s Scared Of The Cloud?
In today’s Sydney Morning Herald Mahesh Sharma reviews how two company CIO’s have migrated to the cloud and the strategies they employed to ensure they had the level of security they would expect from an on premise solution. Our experience … >> Read More
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Oh No, Not Another Survey! Consumers Revolt…
The following is sourced from the New York Times. You may need to create an account to access the full article. Businesses want your opinion of them, too, and their requests for feedback, like relentless tugs on the sleeve, now … >> Read More
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Facebook Changes to Make it Friendlier for Business
(Reuters) – Facebook’s efforts to make its social network a friendlier place for businesses and popular brands are off to a strong start, the company said. As a B2B organisation we have a facebook page, but sometimes wonder why. Part … >> Read More
Posted in Team's Blog
Tagged CRMNow, Customer Experience, facebook, The Social Business, Value
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