What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Monthly Archives: February 2012
The use of Social Media is important – But do not ignore traditional marketing channels
Growing your Social Media presence is a great way to engage with your customers however we’ve found that many organisations are failing to balance their social media strategy with traditional marketing methods. Like you, we see an endless number articles … >> Read More
Analytic Insight for Sales Executives
Without access to the following key data points, you will find it increasingly difficult to manage the sales team and achieve any certain degree of predictability with your forecast. Lead Conversion – the percentage of leads that convert to customers. … >> Read More
Posted in Tip of the month
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Helping Government Engage With Constituents
As a business in the technology sector, we’re exposed to the latest thinking around technology and its application in government and business. At the end of the day we’re trying to do many of the things you’re trying to do. … >> Read More
Posted in Government, Team's Blog
Tagged Community Engagement, CRM, CRMNow, Oracle CRM On Demand
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Our Renovated North Sydney Office
After almost four weeks of working from client offices, cafes and home, the team at CRMNow North Sydney are now back in their, almost ready, freshly renovated office. This panoramic iPhone shot below provides a view into what the office … >> Read More
Posted in Latest News
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Is Your Business a “Content Service Exterprise”? Read On Before You Say No…
The Australian government has commissioned the Department of Broadband, Communications and the Digital Economy to establish a Convergence Review. The Review’s charter is to review the convergent nature of the many communication channels available to businesses, groups and individuals. In … >> Read More
Oracle Delivers SaaS CRM On Demand from Aussie Data Centre
When people start looking at new software, it’s always helpful to look and see who else may be using it. The next step would be to find a company in the same industry as yours. IT News for Australian Business … >> Read More
Posted in Latest News
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Aussies set to ‘shake up’ Silicon Valley with Startup House
Two Aussies have opened a facility in San Francisco to help tech start-ups get off the ground. Two Australians, one of whom was sick to death of tech start-ups crashing on his couch whilst in San Francisco, are behind a … >> Read More
Twitter Changes to Online Content Policy
Many businesses, including our own, are using Twitter to communicate with clients and prospects. For those who are a little more aware than the average, we know that nothing on Twitter, or any of the social media communication channels, is … >> Read More