What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Monthly Archives: January 2012
A Social Media Policy
Why a Social Media Policy? A few weeks ago I shared our progress to date around social media and how we started to incorporate it into our business, specifically lead generation. However social media is more than just an additional … >> Read More
Social Media – Where To Start!
At CRMNow we started the process of incorporating social media into our marketing efforts 12 months ago. To say we’ve gone from the darkest recesses of having no clue to standing in the middle of the stage, would be an … >> Read More
Posted in Team's Blog
Tagged facebook, LinkedIn, Oracle, Oracle CRM On Demand, Oracle CRM On Demand Marketing, Twitter
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