Your Digital Footprint – Are You Being Watched?

If you watch the The Drum on ABC24, you might have seen Martin Lindstrom this evening. He’s the author of Brandwashed, his latest book helping consumers understand how companies are gathering data on their online activity. We call this a consumers Digital Footprint, a way to understand what consumers are looking at and working out how to direct individual offers to people based on their digital footprint.

Are you aware of what your prospects and clients are looking at online?

The team at CRMNow can you help you install a system to help you keep your prospect and client information in one place. Once you have that data in place, you can then look at how to engage these contacts in a meaningful way that delivers value for them and revenue for your company.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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