What We're Reading
Planned books:
None
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
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Monthly Archives: December 2011
Unique Insight Into What Financial Services Clients Want
In the last half of 2011, CRMNow and our partners have worked with a range of Australian Financial Services firms to understand how their clients want to engage. The survey has now been completed by over 400 individuals. The survey closes … >> Read More
Posted in Latest News
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Your Digital Footprint – Are You Being Watched?
If you watch the The Drum on ABC24, you might have seen Martin Lindstrom this evening. He’s the author of Brandwashed, his latest book helping consumers understand how companies are gathering data on their online activity. We call this a … >> Read More
Posted in Latest News
Tagged Brandwashed, Digital Footprint, Martin Lindstrom, Oracle CRM On Demand Marketing
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