Ellison: The cloud still needs a big engine

Jason Hiner at Tech Republic has a wrap up of Ellison’s keynote from Oracle Open World 2011.

In fact, when CEO Larry Ellison delivered his opening keynote for Oracle Openworld on Sunday night in San Francisco, you’d barely know that he was aware of this crazy cloud phenomenon. Unlike other enterprise tech companies, Ellison and Oracle haven’t tried to co-opt the term “cloud” and shoehorn it into their marketing strategy to the point that it’s barely recognizable.

Oracle CRM On Demand is one of those Oracle products that sits in the cloud and of course sits on Oracle servers.

Click Here to read the full article from Tech Republic.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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