Many companies are playing with facebook and are having a variety of success. I read an article in Marketingmag today where Sony Ericsson Australia share some of the success they’re having.
Tim Barnes, Head of Marketing at Sony Ericsson provides some excellent insight into their B2C strategy:
The social layer within the marketing mix is emerging as a real battleground for brands. It is of immense value, which is obvious by Google’s foray into social media with Google+. Facebook has become the water cooler of the current digital age. At Sony Ericsson, we will be watching and participating in the constant evolution of the social media space.
You can read the entire article here.
At CRMNow, we’re helping our clients understand how to incorporate their “Social Media” efforts into their overall prospect and client management process. Interacting with people is one thing, it’s tracking their participation and turning that effort into revenue. That still seems to be the missing component for many companies.