One Book for Your Must Read List
There are a lot books out there to help you with Search Engine Optimisation (SEO). I found a book today from Vanessa Fox – “Marketing in the Age of Google”. As an ex Google employee, Vanessa provides some excellent insight for marketers. Click Here to read my review and access links to Amazon.com
I talk with our prospects and clients on a regular basis about how they’re trying to develop their Social Media “strategy”. My suggestion to them is to see social media as another communication channel, specifically a broadcast channel. It’s not a strategy on it’s own, it’s a tactic like your website is a tactic. Don’t let the tail wag the dog.
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