In a Reuters article this morning, they look at the multiple factors that brought down Rupert Murdoch’s News of The World Newspaper.
Ten years ago, a well-connected politician or company trying to kill a story would have picked up the phone to national newspaper editors and perhaps the heads of key TV channels. Now, they are more likely to be worried about what is on Twitter, Facebook and Google — which can be much more difficult to influence.
Managing your corporate “message” now means understanding how you’re being viewed within social media circles. Are your Marketing and PR teams on top of this? Do they keep tabs on how your company is being spoken about by customers, partners and the general public?
If not, it’s likely you’ve lost control of your corporate message. To learn how you can stay on top of your message and at least respond, contact the team at CRMNow today.