Social Media Marketing

Over the past few years I feel as though I’ve read a mountain of information about social media marketing. It’s interesting when you look at Google Insights and compare the search terms “Marketing” and “Social Media Marketing“, there are definite trends afoot. While the total volume of searches for marketing outstrips social media marketing, the exponential growth of the latter shows a shift in the mindset of marketers.

A more specific search of the social media players shows the following:

Facebook is the clear winner here as a keyword people are searching for. Take some time to play with Google Insights, I think you will find it a valuable tool just like Google Analytics. Asking questions about social media may not be the right place to start, perhaps we need to think a little more base line, it’s about relationships.

It really isn’t about the technology.

A YouTube video hit my desk today talking to the subject of Social Media. While it may not specifically address social media marketing, any marketer or sales person can see the value of the insight the numbers presented reveal. Today I would argue social media is simply another channel to market and research from BaseOne (UK) confirms this, specifically in the B2B buyers space.

However, when you watch the video below (turn the volume down if you’re in the office) I think you may agree that social media is perhaps only scratching the surface today of where it may be in three to five years. Perhaps even earlier.

To help you implement the right solution to maximise on the growth of social media marketing and the changing behaviours of your prospects and clients, contact CRMNow today.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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