Are You Engaging With Your Prospects via Web Video?

Chris Anderson (L)
Chris Anderson (L)

In today’s Sydney Morning Herald, Tim Dick talks with Chris Anderson the curator of TED.com

Chris discusses web based video and the impact it’s having on learning in many areas of our schools, businesses and communities. We know that learning takes place in all aspects of our lives, from the more traditional halls of high school or university as well as our offices and workplaces.

Smarter companies are beginning to understand that engaging their prospects and clients through video content delivers better results. From a Search Engine Optimisation (SEO) point of view, video will drive your Google ranking faster than pages and pages of text.

As you look to increase your web based video content, here are some things to think about:

  1. Do you have the ability to produce video based content for your website and email communications?
  2. Once uploading your new videos are you optimising their presence on the web through SEO
  3. Is YouTube the best place for your video’s?
  4. What’s Vimeo?
  5. Are your Marketing, Sales and Customer Services teams prepared and ready to respond to the queries that may come in based on the increased number of video’s available from your website?

At CRMNow we help organisations deliver the right content or offers to the right audiences. To learn more about how we do this, click here or contact a member of our team today.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

View all posts by Derek

Leave a Reply