In Marketingmag.com.au today, Roger Woodend shares some very interesting statistics around mobile technology and the need for companies to understand mobile opt-in. Gartner tell us that by 2013, more people will access the internet from their mobile device than from their Mac or PC (Gartner, 2010).
Australian retailers are proving very slow to develop an online presence, at the rate of sales we’re seeing of mobile internet devices e.g. iPad, iPhone, Blackberry etc Australian retailers may miss the boat all together. They’re get their websites up and retail buyers will want to use their mobile devices and apps developed specifically for them.
Attracting these prospects and customers is one thing. Maintaining their email address and mobile phone numbers is another exercise. Oracle CRM On Demand in conjunction with Oracle CRM On Demand Marketing can help you capture the profile data you need to communicate offers and other details with your prospects and customers.
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If you’re in the retail space, take a few moments to read the article from Marketing Mag to see what Roger has to say.