LinkedIn recently passed 100 Million users. With more than 100 Million business users sharing their business related details, are you communicating and sharing information with these potential prospects? More so than facebook, LinkedIn delivers greater results for the business community.
In the HubSpot “2011 State of Inbound Marketing” report they uncovered that LinkedIn was 22% more effective for customer acquisition than facebook. As a percentage of users who acquired a customer through that channel, 61% did so through LinkedIn.
Does your Social Media plan encompass LinkedIn if your business primarily sits within the B2B space? We’re happy to help.