Oracle goes head to head with the Marketing Automation Gorillas

When Oracle announced it had purchased the marketing automation company “Market2Lead”, the CRM On Demand user community looked forward to the integration and launch of this new product.

I’m in Singapore today attending a two day training session for what will be known as Oracle CRM On Demand Marketing or “ODM”. Day one has been exciting and enlightening. Having been a user and administrator of Eloqua in the past, I was anxious to see the level of functionality that would be available.

I have been blown away with the depth of this product and tremendous value it will bring to our clients and prospects. I’m looking forward to launching our own instance of ODM and building campaigns for our own lead generation activity.

We look forward to bringing this product to market over the coming weeks.

About Derek

Derek has worked in the Sales & Marketing Consulting and CRM industries for over 17 years. He's consulted to companies here and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees CRM as an enabler and not a solution by and of itself. Implemented with users in mind and a clear view of defined processes, companies can derive great value from their CRM.

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