What We're Reading
Planned books:
- Digital Leader: 5 Simple Keys to Success and Influence by Erik Qualman
Current books:
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Communication and New Media: From Broadcast to Narrowcast by John Harrison, Martin Hirst
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The DNA of Customer Experience: How Emotions Drive Value by Colin Shaw
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Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Recent books:
- Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
- True Professionalism by David H. Maister
- Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore
Monthly Archives: February 2011
Oracle goes head to head with the Marketing Automation Gorillas
When Oracle announced it had purchased the marketing automation company “Market2Lead”, the CRM On Demand user community looked forward to the integration and launch of this new product. I’m in Singapore today attending a two day training session for what … >> Read More
Posted in Team's Blog
Tagged Eloqua, Market2Lead, ODM, On Demand Marketing, Oracle CRM On Demand, Oracle CRM On Demand Marketing
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Could Google be looking to enter the CRM Market
Everyone seems to think it’s not part of Google’s business model to enter the CRM Market, but could Google’s next idea be “GOOGLE CRM”. Personally I believe that it could take some years to get to the levels that Oracle … >> Read More
Posted in Latest News, Team's Blog
Tagged Google, Google CRM, Oracle, Oracle CRM On Demand
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Oracle’s Australian Based Data Centre Brings Peace of Mind
In the IT section of The Australian newspaper last week, Jennifer Foreshew provides insight into how the Victorian Department of Human Services have decided to enhance their Oracle CRM On Demand application with more sensitive client data. With the completion in … >> Read More
Posted in Government, Latest News
Tagged Cloud Based Solution, Government, Oracle, Oracle CRM On Demand
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Oracle Launches Europe-based CRM On Demand Service
Oracle has announced that they will shortly be running a Data Centre out of the European Union for CRM OnDemand. The Article can be found here This means that the recent Sydney trial must have been a success. Click here … >> Read More
Posted in Latest News, Team's Blog
Tagged CRM, Datacentre, Europe, Oracle CRM On Demand, Sydney
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